Archie’s @ North Beach is our first restaurant website and has been a really exciting project. The owner of the business took it over from the previous owners in a very short time frame so we had to get this one out fast. To do this we kept it very simple and made the food, and the restaurant’s unique location, very much front and centre.
It became apparent through looking at the site stats that mobile and tablet users were the large majority of visitors so we’ve gone to great lengths to make the site completely responsive to all device sizes. This also means we had to ditch the traditional pdf menu that so many restaurant websites still use. They are simply too hard to read on small devices.
We’ve also been heavily involved in promoting the site and the business via a Facebook page and some highly targetted advertising which is showing incredibly good results. To top it all of we have added a mailing list capture form which is also working very well. Sometimes everything falls into place and just works like it should. This has been one of those projects and we wish Chef Amy all the best with her new venture.
The site was first published in a rush and since then we have had the time to give the site a nice makeover. The wonderful photography of Naomii at Breakwall Photography helped enormously. Back-end improvements include custom post types and views for the menu pages. It’s still a work in progress but is coming along nicely.